Which of the following would you prefer: reading a full page of text or viewing a 60-second explainer video?

Our brains are programmed to respond to visual input. Businesses need to focus on establishing a genuine interactive, personalised dialogue with their customers — wherever and whenever they are ready to engage.

Not only is watching a video faster than reading written content, but our brains retain more knowledge when they are both audibly and visually engaged.

Take advantage of your natural inclination towards video.

1. Landing page conversions

A simple video introducing your product or service can increase conversion by 30%. Place it on your landing page and watch conversions increase.

58% of viewers watch a business-related video all the way through if it’s less than 60 seconds. ThinkFrame Media recommends that 60 to 90 seconds is the sweet spot to hold people’s attention. That’s about 150 to 180 words, so keep your script tight and precise.

Establish your value proposition quickly and clearly. Remove unnecessary details that complicate your message.

2. Convey your company personality

To connect with your audience, the tone of your script and voiceover narration is critical. Is your brand personality conservative and to-the-point more casual? How do you want people to view your offering? The language and style of your script can make a significant impact, but the tone is crucial, and only video can express that.

Sound is half the experience of video. A well created soundtrack will add emotion to your video. Narration, music, and sound effects need to work together to draw in the viewer. In general, videos with music perform better than ones without music.

3. Dominate SEO

It is estimated that it can increase the chance of a front page Google result by 53 times. The title, description and tags should all be carefully considered to maximise SEO. Another great way to use video to your SEO advantage is by uploading a transcript of your video, which will also contain your keywords.

Are you taking advantage of video?

According to the 2021 Deloitte Media Consumer Survey the average Australian adult spends seven hours per week watching free online video. If you’re not using video as a key communication tool, you’re missing out on opportunities to truly engage with customers.

Contact ThinkFrame Media for help creating your video production brief or kickstart your video project with one of our customisable pre-scoped video production packages.