Thinking of making a video for an upcoming business event? The tradeshow video is an excellent chance to exhibit your business in a fresh light that goes beyond the typical corporate presentation. However, there are a few key considerations that will help you capture the attention of guests at your next tradeshow, conference, or convention.

1. It’s all about your brand

Your tradeshow or conference video should focus on branding. Consider high-level brand language and imagery that attracts people's attention and leaves them with a positive impression of your business or organisation. The idea is to get people to come to your exhibit and learn more. This video's goal isn't to present a lot of information — it's to get viewers to take action!

2. Continuous loop

Most viewers will only see parts of your video as they walk by or will begin viewing it after it has begun. Instead of a linear narrative, go for a continuous loop that conveys the appropriate messaging and tone throughout the video. Consider a constant call-to-action at the bottom of the screen to ensure that viewers see the call-to-action regardless of when they're viewing. A recommended maximum length is 90 seconds.

3. Bold visuals

Visuals should be eye-catching, visible from a distance, and they should reflect your brand personality with colour and movement. Use your most captivating images, whether they are animated or depict the hero product, project, or people. What is the lasting impression you want to leave your audience with?

4. No sound needed

People at tradeshows will not be able to clearly hear the audio in your video presentation… and when delegates are talking to your people at your stand you don’t want to add the cacophony of noise at the show. So if you’re putting together a video specifically for a tradeshow, leave out the sound. Although you may need the video to be used as a sales tool in other environments later, turn the sound down at the tradeshow and let the imagery speak for itself.

5. Clear, concise text

A tradeshow video is not a PowerPoint presentation, avoid using big blocks of text that people simply won’t read. On-screen text should be deliberate and concise, limited to brief phrases and sentence fragments. The tone of the material should be consistent with the personality of your brand. Tease the audience with just enough information to make them want more.

Contact ThinkFrame Media for help creating your next tradeshow video or try our pre-scoped video production packages.